{"id":363,"date":"2024-12-04T08:00:00","date_gmt":"2024-12-04T09:00:00","guid":{"rendered":"https:\/\/itechtips.com\/?p=363"},"modified":"2024-12-13T16:08:28","modified_gmt":"2024-12-13T16:08:28","slug":"sustainable-beauty-products-how-boop-is-reducing-waste","status":"publish","type":"post","link":"https:\/\/itechtips.com\/index.php\/2024\/12\/04\/sustainable-beauty-products-how-boop-is-reducing-waste\/","title":{"rendered":"Sustainable beauty products: How Boop is reducing waste"},"content":{"rendered":"
\u00a0<\/div>\n
\"Boop
Boop Founder Yasmine Amr.<\/figcaption><\/figure>\n

Editor of Circular magazine Ian Farrell speaks to the founder of Boop<\/a> Yasmine Amr about how her online store is reducing waste by selling excess product that would otherwise be scrapped.<\/h4>\n

Having worked extensively in the beauty industry, Yasmine Amr couldn\u2019t help but notice the problem of waste: products being thrown away because of overproduction, last-season\u2019s packaging or \u201cpackaging imperfections\u201d that mean a product won\u2019t make it to the shelves of a luxury boutique.<\/p>\n

Her solution is Boop, a company founded in October 2023,<\/a> that takes such products and sells them at a discount.<\/p>\n

\u201cIt\u2019s quite similar to what fashion has been through, where waste is just a part of the business and that was always the norm, but brands are wanting to clean up their act and tackle this reputation,\u201d Amr says.<\/p>\n

\u201cBut, when I started to dig a little deeper into the beauty world, I realised that much of this \u2018waste\u2019 shouldn\u2019t really be classified as that, because there is nothing wrong with it and people still want it.\u201d<\/p>\n

She continues: \u201cI spoke with a brand recently who had set a date by which their products would be sold in 100% recycled packaging, but is now faced with the problem of what to do with their old stock. They could destroy all of those units? Or we can sell them through Boop.\u201d<\/p>\n

\"beauty
Amr says that around 10% of beauty products will end up in the bin at some point in the supply chain.<\/figcaption><\/figure>\n

Amr says that around 10% of beauty products will end up in the bin at some point in the supply chain, with 6.2% of this being due to overproduction.<\/p>\n

\u201cThat can be for all kinds of reasons,\u201d she says. \u201cIt can be a new product which is popular all of a sudden \u2013 like vitamin C serums \u2013 and which manufacturers all rush to market. Or errors in the amount of a product needed for holiday periods such as Valentine\u2019s Day or Christmas. And the brands are always thinking they don\u2019t want to be in a situation where they could produce more but haven\u2019t produced it. So, you always have this oversupply. It\u2019s almost cultural.\u201d<\/p>\n

The idea behind Boop is that beauty products such as these should not just be left collecting dust and waiting to the thrown away, but sold at a discount.<\/p>\n

The idea was almost universally popular in surveys carried out by Amr in Boop\u2019s early days. About 95% of respondents said they would happily purchase beauty products that were imperfect on the outside because it\u2019s the product inside that matters.<\/p>\n

\u201cWe reached out to brands, too, and that was so encouraging,\u201d Amr recalls. \u201cA lot of them were saying, \u2018Yes, we need something like this. We have all this stock and we don\u2019t know what to do with it\u2019.\u201d<\/p>\n

\u201cSome are juggling stock that\u2019s obsolete, owing to reformulation or packaging changes, while others have items that have been knocked about by a courier and have damaged packaging. I even spoke to one brand that operates a sale-or-return policy with retailers.<\/p>\n

\u201cWhen they get unsold stock back, they don\u2019t know what to do with it because it has been on the shop floor and might have picked up slight imperfections. We will take all of that stock because it\u2019s not waste \u2013 it\u2019s product,\u201d she says.<\/p>\n

Fast forward to 2024, and much of that stock is now in Boop\u2019s warehouse, waiting to be ordered from its slick-looking website.<\/p>\n

Other products remain on the original manufacturer\u2019s website and are “drop-ship”, delivered directly from there when a customer orders through Boop.<\/p>\n

Just how much products are discounted on Boop turns out to be absolutely crucial.<\/p>\n

\n

When they get unsold stock back, they don\u2019t know what to do with it because it has been on the shop floor and might have picked up slight imperfections.<\/p>\n<\/blockquote>\n

\u201cThere are retailers such as TK Maxx that could take these products, but then there is the possibility they would be sold alongside a bottle of \u00a32 high street shampoo, and that would devalue the brand for a lot of these manufacturers. Before Boop came along, there wasn\u2019t really an outlet store that allowed the beauty industry to sell clearance items in a premium setting. That\u2019s the space we have set up in,\u201d says Amr.<\/p>\n

There are parallels here with the fashion world, with organisations such as Outnet or Bicester Village offering premium products at a discount without harming the brand.<\/p>\n

\u201cThey\u2019re surrounded by comparable brands, and are not devaluing them,\u201d Amr says.<\/p>\n

An added bonus for brands is the extra marketing reach that discounted products give them: by its very nature, Boop may not carry an item for very long, but someone who has tried a discounted skin cream, for example, may now feel it\u2019s worth paying full price for another one.<\/p>\n

\u201cAnd don\u2019t forget,\u201d says Amr, \u201cthis is about helping brands with their sustainability commitments, too. We\u2019ve also partnered with charities so we can help brands rehome items. We\u2019re trying to tackle this from as many angles as possible to prevent product destruction.\u201d<\/p>\n

So, is there an emerging trend for \u201cimperfect\u201d? Is \u201cslightly damaged\u201d the new black?<\/p>\n

\u201cYes, I think so,\u201d Amr says. \u201cIt\u2019s become so with food, thanks to organisations such as Too Good to Go, Oddbox and Dash Water, which uses wonky fruit in their products. Beauty is playing catch up, but we are a young company \u2013 it\u2019s early days.\u201d<\/p>\n

Right now, Boop is still a UK-only offering, but Amr plans to open up internationally when she can.<\/p>\n

\u201cIt\u2019s a big scale-up operation, so it might take a little time to get to the world stage, but that\u2019s our aim,\u201d she says.<\/p>\n

\"\"<\/a><\/p>\n

The post Sustainable beauty products: How Boop is reducing waste<\/a> appeared first on Circular Online<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 Boop Founder Yasmine Amr. Editor of Circular magazine Ian Farrell speaks to the founder of Boop Yasmine Amr about how her online store is reducing waste by selling excess product that would otherwise be scrapped. Having worked extensively in the beauty industry, Yasmine Amr couldn\u2019t help but notice the problem of waste: products being […]<\/p>\n","protected":false},"author":1,"featured_media":365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/itechtips.com\/index.php\/wp-json\/wp\/v2\/posts\/363"}],"collection":[{"href":"https:\/\/itechtips.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itechtips.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itechtips.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itechtips.com\/index.php\/wp-json\/wp\/v2\/comments?post=363"}],"version-history":[{"count":3,"href":"https:\/\/itechtips.com\/index.php\/wp-json\/wp\/v2\/posts\/363\/revisions"}],"predecessor-version":[{"id":369,"href":"https:\/\/itechtips.com\/index.php\/wp-json\/wp\/v2\/posts\/363\/revisions\/369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itechtips.com\/index.php\/wp-json\/wp\/v2\/media\/365"}],"wp:attachment":[{"href":"https:\/\/itechtips.com\/index.php\/wp-json\/wp\/v2\/media?parent=363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itechtips.com\/index.php\/wp-json\/wp\/v2\/categories?post=363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itechtips.com\/index.php\/wp-json\/wp\/v2\/tags?post=363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}